According to Sarina Nunes, the social media manager at Hotwire Global Communications, social media work has a few features listed in this article. Let’s see if you have prepared well for social media communications work!

First, love for social media!

Please rate your love for social media!

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Communication is such a dynamic field, especially social media communications. A must-do for social media communicators is to watch social media yourself. New social media platforms are coming out nearly every week. Using them to see what people are posting and how they are posting can help to keep your information updated. More importantly, it can help you to get your clients’ information updated, like what conversation they may need to jump into to follow their competitor or to keep their brand image. In addition, there are some tools like Google Trend, Hootsuite, Talkwalker, and Brandwatch that help you monitor your clients’ social media situation more effectively.

Second, strong storytelling skills!

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Nunes got her bachelor's and master's degrees in journalism to learn how to tell stories, report, and create content. The media industry has shifted from traditional paper to digital media platforms, storytelling is still the core of communications.

Third, time management!

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,                                           Super weak                           Super strong

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As shown by Nunes, social media needs to have a clear schedule to create, revise, schedule, and post content. That is quite similar to journalists’ work to catch the hot topics and write reports.  As Nunes said, it usually happened that she had 6 to 7 clients with different projects and goals, and what she should do was make every project interesting and unique. Although she works remotely, it is still fast-paced. Then a clear schedule for each of them is necessary to guarantee the quality and improve efficiency. 

Here is the end of the test, how many scores have you got? Are you still looking forward to this job? 

There are many other branches of social media communication, such as influencer marketing, online sales, live streaming, and so on. Perhaps in the future, social media will be developed to provide a better experience for users and bring benefits to enterprises. Leave your scores in the comments and share your thoughts!